LAX LAUNCHES PILOT FOR EXPANDED
ON-DEMAND FOOD SERVICE
Unique ghost kitchen concept fuses technology and entrepreneurship
to provide healthy and convenient food on the go
Breeze’s menu includes green smoothies, açai jars, gluten-free avocado toast, chicken harvest bowls, chicken zucchini noodle salads and vegan Buddha bowls.
(Los Angeles, CA) Los Angeles World Airports (LAWA) and Unibail-Rodamco-Westfield (URW) have teamed up with Fly with Breeze (Breeze) to pilot an on-demand food service program in LAX Terminal 2, offering guests healthy dining options and the convenience to order anytime, anywhere. The pilot uses the concept of a ghost kitchen, in which food will be prepared in existing kitchen space within the terminal. This innovative model supports sustainability and small business development at LAX without the need for new construction or infrastructure.
“The addition of Breeze provides our LAX Shop and Dine users with yet another online food and beverage offering that passengers can pre-order for convenient and speedy pick-up on their way to the gate or upon arrival,” said Justin Erbacci, Interim Chief Executive Officer, LAWA. “Breeze is another great example of how LAX is leveraging innovative digital technologies to improve the guest experience, while also encouraging entrepreneurship and increasing opportunities for local and small businesses.”
Breeze brings together technology and entrepreneurship to give LAX guests more control over their journey and more options in the terminal, delivered at the speed modern travelers demand,” said Justin Erbacci, Interim Chief Operating Officer, LAWA. “Breeze is a great example of how we can innovate using technology while encouraging entrepreneurship, increasing opportunities for local and small business and serving the diverse needs of our guests.”
Breeze’s healthy, fresh menu items include breakfast options ranging from $8-$14, such as overnight oats, green smoothies, açai jars, gluten free avocado toast and breakfast bowls. Lunch and dinner options range from $14-$17 and include a salmon bowl, chicken harvest bowl, chicken zucchini noodle salad, grass-fed meatball bowl and a vegan Buddha bowl.
To order from Breeze, LAX guests choose from a selection of curated meals and snacks viaLAXshopdine.com, or through asimple intuitive Breeze app. Food is then delivered to Breeze's kiosk inside the terminal at the customer’s selected pickup time, or within 5-7 minutes for immediate delivery. Menu options cater to a variety of diets and lifestyles, including vegetarian, vegan, gluten-free and paleo.
Download theBreeze app, Fly With Breeze, on the Apple App Store to place an order up to 24 hours in advance for a scheduled pick-up time.
If a guest is already in Terminal 2, they can follow the directions to text an order. Texted orders can be ready within 5-7 minutes.
Orders placed in advance can be picked up with no line or waiting at the kiosk near the Terminal 2 dining terrace. Guests can pay through Apple Pay or any major credit card.
“Breeze manifested from a very personal pain point of mine,” said Annabel Lawee, Founder, Breeze. “I was traveling frequently for business, and I have celiac disease – there were few, if any, options for me at airports. Breeze helps fill that void by providing access to wholesome and delicious food, while maintaining a seamless experience for LAX guests.”
“Breeze is a great example of how we can give customers more choices, more personalization and greater convenience in the same space we occupy today,” said Dan Hough, URW’s Vice President at LAX. “By finding creative solutions, utilizing existing space and partnering with innovators both inside and out of the airport, we’re enhancing the experience for everyone.”
The pilot program is part of LAWA’s ongoing modernization of LAX to make the airport experience more efficient and stress-free for guests. Last year, LAWA and URW Airports launchedLAXshopdine.com, a digital marketplace that offers online catalogues of retail options and dining menus along with the ability to pre-order food at select restaurants.
About Los Angeles International Airport (LAX)
LAX, the fourth-busiest airport in the world and second busiest in the United States, was named a top-10 U.S. airport by SKYTRAX. LAX served nearly 88.1 million passengers in 2019 and offers an average of nearly 700 daily nonstop flights to 113 destinations in 42 states in the U.S., and 1,200 weekly nonstop flights to 91 markets in 46 countries on 72 commercial airlines. LAX handled 691,257 operations (landings and takeoffs) in 2019.
LAX generated 620,600 jobs in Southern California, with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion, according to an economic study based on 2014 operations. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion; $966 million in state and local taxes; and $1.6 billion in federal tax revenues.
LAX was honored as having the “Best Overall Customer Service Program” by Airports Council International-North America; named the “Best Airport for Breastfeeding Moms” by Mamava; selected for the Top 10 “Best of the U.S.’s Big Airports” (Wall Street Journal) and “Most Pet-Friendly Airports in the U.S. (Mental Floss); named the second-most improved airport in the U.S. by JD Power; received an “Innovation Award” from the L.A. Better Business Challenge for its Central Utility Plant; and named a “Business Leader in Air Quality” by the South Coast Air Quality Management District.
LAX is also the second-most popular airport in the world to appear on Instagram, according to wego.com. LAX is part of a system of two Southern California airports – along with Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.
Unibail-Rodamco-Westfield is the premier global developer and operator of flagship destinations, with a portfolio valued at €65.0 Bn as at June 30, 2019, including 86% in retail, 7% in offices, 5% in convention & exhibition venues and 2% in services. Currently, the Group owns and operates 92 shopping centres, including 55 flagships in the most dynamic cities in Europe and the United States. The Group’s centers welcome 1.2 billion visits per year. Present on 2 continents and in 12 countries, Unibail-Rodamco-Westfield provides a unique platform for retailers and brand events and offers an exceptional and constantly renewed experience for customers.
With the support of its 3,700 professionals and an unparalleled track-record and know-how, Unibail-Rodamco-Westfield is ideally positioned to generate superior value and develop world-class projects. The Group has a development pipeline of €10.3 Bn. Unibail-Rodamco-Westfield distinguishes itself by its Better Places 2030 agenda that sets its ambition to create better places that respect the highest environmental standards and contribute to better cities. Unibail-Rodamco-Westfield stapled shares are listed on Euronext Amsterdam and Euronext Paris (Euronext ticker: URW), with a secondary listing in Australia through Chess Depositary Interests. The Group benefits from an A rating from Standard & Poor’s and from an A2 rating from Moody’s. For more information, please visit www.urw.com.
About Fly with Breeze Inc. (Breeze)
Breeze is an on-demand food service on a mission to provide all airport travelers convenient access to delicious, feel-good food.
After years of frequent flying with Celiac’s disease, founder Annabel Lawee turned a personal struggle into an opportunity to alleviate one of travelers' biggest pain points — seamlessly finding healthy food in the airport.
Every Breeze meal is made from scratch with high-quality ingredients. The menu — featuring crave-worthy meals, snacks, and beverages — accommodates a variety of dietary preferences and restrictions including gluten-free, vegetarian, vegan, and paleo. Customers order directly from the Breeze app, select a pick-up time (up to 24 hours ahead), and grab their order at the Breeze cart post-security.
Breeze launched December 2019 in LAX Terminal 2, marking the first stop on the company's journey to elevate the airport food experience.