LAX, American Association of Airport Executives, Debut New "Ride App Pickup" Icon to Clearly Identify Pick-Up/Drop-Off Areas at U.S. Airports
09/21/2018 02:09 PM
New app-rideshare icon lets flyers find rides faster.
For Immediate Release
September 21, 2018
Frederick Badlissi (424) 646-5260
LAX, AMERICAN ASSOCIATION OF AIRPORT EXECUTIVES, DEBUT NEW "RIDE APP PICKUP" ICON TO CLEARLY IDENTIFY PICK-UP/DROP-OFF AREAS AT U.S. AIRPORTS
An example of the new Ride App Pickup icon in Terminal 2's baggage claim area, with instructions on how to find the nearest ride app pickup area.
(Los Angeles, CA) This month, Los Angeles World Airport (LAWA) officials, in partnership with the American Association of Airport Executives (AAAE) deployed a new wayfinding sign to help guests find app-based ride services at Los Angeles International Airport (LAX). The new term, called Ride App Pickup, was developed in partnership between LAWA, AAAE, and other national airports, and is expected to gradually be deployed at airports across the U.S. in the coming months. LAX is the first airport to debut the new term and icon.
Additionally, LAWA officials announced the moving of the pickup area of both the LAX Economy Lot C shuttle and private parking shuttles pickup area from the Upper/Departures Level to the Lower/Arrivals Level. The move will increase the amount of curbside area for guests to drop off passengers on the Upper/Departures Level.
“After a long trip, the last thing a traveler needs is confusion as to where they need to go to catch a ride or meet their Uber or Lyft driver,” said Keith Wilschetz, Deputy Executive Director for Operations and Emergency Management, LAWA. “Right now, every airport has different signage and icons, creating additional stress for passengers. Through our partnership with AAAE, the private sector and other airports, LAX will be leading the way in displaying what we hope will become the industry standard icon and creating easier wayfinding for travelers who choose app-based ride services.”
"The standardization of terms and icons for ride app services promises to more seamlessly connect passengers and drivers at LAX and other airports across the country," said Jared Pierce, Director of AAAE Services. "AAAE has a rich history of bringing together airports and ride app companies to better serve their shared customers, and we are thrilled to partner with LAWA to make this standard a reality at one of the nation’s leading airports."
The new icon features a smartphone with the familiar destination icon (usually found in smartphone map and ride service applications) alongside a passenger car ride.
Currently, guests to LAX can connect with their permitted ride app service company of choice at LAX (currently Uber, Lyft, or Opoli) on the Upper/Departures level at six separate pick-up locations labeled A through F. The new icons will be on printed signage at baggage carousels and other locations throughout the airport. Audio announcements also direct guests to the proper locations, which can also be found on the FlyLAX.com website and on the Apple Maps application for iPhones.
As part of a separate initiative to improve traffic flow, LAX officials are also relocating pick-up and drop-off locations for both the Economy Lot C Shuttle and private parking shuttles. Starting at 6:00 a.m. Saturday, September 22, guests will be able to find the Economy Lot C Shuttle operating under the blue "LAX Shuttle" signs on the Lower/Arrivals level. Private parking shuttles have already begun to operate on the Lower/Arrivals level, with pick-ups and drop-offs under the red "Hotel & Parking Shuttle" signs. These shuttle relocations are anticipated to free up to 15 percent of curbside on the Upper/Departures level for guest drop-off and pick-up activity.
About Los Angeles International Airport (LAX)
LAX, the fifth busiest airport in the world and second in the United States, was named in Skytrax’ 2018 top 10 U.S. airports. LAX served more than 84.56 million passengers in 2017 and offers 737 daily nonstop flights to 100 cities in the U.S. and 1,386 weekly nonstop flights to 88 cities in 44 countries on 73 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with more than 2.2 million tons of air cargo valued at over $101.4 billion. LAX handled 700,362 operations (landings and takeoffs) in 2017.
An economic study based on 2014 operations reported LAX generated 620,600 jobs in Southern California with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital-improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion, $966 million in state and local taxes, and $1.6 billion in federal tax revenues.
LAX is also the second most popular airport in the world to appear on Instagram according to wego.com. LAX is part of a system of two Southern California airports – along with Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
Founded in 1928, AAAE is the world's largest professional organization representing the men and women who work at public-use commercial and general aviation airports. AAAE's 6,000-plus members represent some 875 airports and hundreds of companies and organizations that support the airport industry. Headquartered in Alexandria, Va., AAAE serves its membership through results-oriented representation in Washington, D.C., and delivers a wide range of industry services and professional development opportunities, including training, conferences, and a highly respected accreditation program. IAAE, an affiliate organization of AAAE, was founded in 1992 to effectively address the challenges of managing airports in a global economy, including advanced airport management education and professional development around the world.
As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services, and activities. Alternative formats in large print, braille, audio, and other forms (if possible) will be provided upon request.