Facebook or Snapchat enables guests to view scale MSC with information.
For Immediate Release
November 14, 2018
Frederick Badlissi (424) 646-5260
LAX UNVEILS ITS FIRST AUGMENTED REALITY WALL, GIVING GUESTS A SNEAK PEEK AT THE NEW INTERNATIONAL CONCOURSE
Guests using the Facebook or Snapchat application on any Apple iPhone or Android-powered smartphone can load a scale model of the forthcoming Midfield Satellite Concourse from this wall located in Tom Bradley International Terminal.
(Los Angeles, CA) Today, Los Angeles International Airport (LAX) debuted its first use of augmented reality (AR) technology, a next-generation application of virtual reality. AR allows visible reality, such as that seen through a smartphone camera, to be augmented by objects or interactive imagery rendered within the guest's view. In Tom Bradley International Terminal, LAX staff joined with software developer Trigger to unveil an AR rendering of the forthcoming Midfield Satellite Concourse (MSC), as well as a highlight video produced by LAX, which can be viewed
"Augmented reality is as exciting as it is innovative, giving us a new tool to keep our guests informed, engaged and interested in the future of LAX," said Barbara Yamamoto, Chief Experience Officer, Los Angeles World Airports. "AR is a dynamic technology that can be applied to many parts of the airport journey, and this installation is just one of many ways we will be using innovative technology to improve the guest experience.”
Though the new 12-gate MSC isn't scheduled to open until 2020, with their smartphones, guests can now view an AR rendering of the new concourse at a location that overlooks the construction site. All that is needed for the AR experience is an Apple or Android-powered smartphone with the Facebook or Snapchat app installed. Guests can follow the on-site instructions to enjoy a glimpse of the MSC, complete with five hotspots with information about the new concourse, its amenities and design notes.
LAX’s Augmented Reality walls can be found in the Tom Bradley International Terminal (Terminal B), located behind Victoria's Secret, ink.sack, and Petrossian Caviar and Champagne Bar.
The AR program was developed by Trigger, a leading AR software developer that has worked with many leading brands across a variety of industries to implement the new technology. Among their client brands are Sony, AMC, Honda, Mattel, LEGO, the Spider-Man movie franchise, and recent Star Wars movies. Development for LAX's MSC AR presentation was done within Snap Lens Studio, and was based on a 3D model provided by LAWA.
Note to editors: If you can't make it to Terminal B, the codes found in the banner will work too! Here are directions for each application:
For Facebook users:
1. Open the Facebook app.
2. Search for "QR code" in the top search box.
3. Tap on "QR Code" to open the QR code reader.
4. Scan QR code.
5. Explore the new concourse in AR.
For Snapchat users:
1. Open Snapchat.
2. Point camera at Snap code.
3. Tap on Snapcode when it's in view.
4 Explore the new concourse in AR.
About Los Angeles International Airport (LAX)
LAX, the fifth busiest airport in the world and second in the United States, was named in Skytrax’ 2018 top 10 U.S. airports. LAX served more than 84.56 million passengers in 2017 and offers 737 daily nonstop flights to 100 cities in the U.S. and 1,386 weekly nonstop flights to 88 cities in 44 countries on 73 commercial air carriers. LAX ranks 14th in the world and fifth in the U.S. in air cargo tonnage processed, with more than 2.2 million tons of air cargo valued at over $101.4 billion. LAX handled 700,362 operations (landings and takeoffs) in 2017.
An economic study based on 2014 operations reported LAX generated 620,600 jobs in Southern California with labor income of $37.3 billion and economic output (business revenues) of more than $126.6 billion. This activity added $6.2 billion to local and state revenues and $8.7 billion in federal tax revenues. The study also reported that LAX’s ongoing capital-improvement program creates an additional 121,640 annual jobs with labor income of $7.6 billion and economic output of $20.3 billion, $966 million in state and local taxes, and $1.6 billion in federal tax revenues.
LAX is also the second most popular airport in the world to appear on Instagram according to wego.com. LAX is part of a system of two Southern California airports – along with Van Nuys general aviation – that are owned and operated by Los Angeles World Airports, a proprietary department of the City of Los Angeles that receives no funding from the City’s general fund.
Trigger, The Mixed Reality Agency ™, invents unrivaled mixed reality experiences for the world’s top brands including: Sony, AMC, Honda, Mattel, LEGO, the Spider-Man movie franchise, and recent Star Wars movies. From major marketing campaigns to powerful enterprise solutions, their work combines premiere content with the latest technology, blending physical and digital worlds in innovative yet measurable ways. Trigger has over 125,000 hours of development in AR/VR/XR and is a showcase developer for Vuforia and Google. Trigger is also a Snapchat Lens Studio Partner, preferred developer for Facebook and an early developer for Magic Leap.